While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.
D. Hilbert, in his famous program, formulated many open mathematical problems which were stimulating for the development of mathematics and a fruitful source of very deep and fundamental ideas. During the whole 20th century, mathematicians and specialists in other fields have been solving problems which can be traced back to Hilbert's program, and today there are many basic results stimulated by this program. It is sure that even at the beginning of the third millennium, mathematicians will still have much to do. One of his most interesting ideas, lying between mathematics and physics, is his sixth problem: To find a few physical axioms which, similar to the axioms of geometry, can describe a theory for a class of physical events that is as large as possible. We try to present some ideas inspired by Hilbert's sixth problem and give some partial results which may contribute to its solution. In the Thirties the situation in both physics and mathematics was very interesting. A.N. Kolmogorov published his fundamental work Grundbegriffe der Wahrschein- lichkeitsrechnung in which he, for the first time, axiomatized modern probability theory. From the mathematical point of view, in Kolmogorov's model, the set L of ex- perimentally verifiable events forms a Boolean a-algebra and, by the Loomis-Sikorski theorem, roughly speaking can be represented by a a-algebra S of subsets of some non-void set n.
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