This is a vibrant and engaging book for aspiring young musicians who want to learn the ins and outs of being in a band in the digital age. This book looks at finding a music style, covering music fashion and culture."
Every period in history has its classic hairstyles: the bob cut for Twenties elegance, the flip hairstyle for the Fifties and the long, centre-parted mane of the Seventies.
A fabulous step-by-step guide to fashion drawing.
Fashion and celebrity may be twenty-first century obsessions, but they were also key concepts in Regency culture. Both celebrated and condemned for their popularity, silver fork novels were extremely prolific during this period. These texts detailed the lives and loves of London fashionables and in doing so became a form of conduct book, offering guidelines for members of the socially aspirant middle class. Wilson looks at the social and literary impact of this significant genre and charts its role in the development of the novel as a form and its status in the literary marketplace.
The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing-product, promotion, place, and price-are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
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